01MAP
We start by understanding the business, the brand, objectives, audiences, the market and what already exists in marketing.
What we do
Two ways to transform your business’s marketing.
Projeto de Marketing Descomplicado Palpitaria®
Consultancy and strategyWhen it is time to give your business’s marketing more structure, direction and capability.
The Projeto de Marketing Descomplicado Palpitaria®, or Palpitaria’s Uncomplicated Marketing Project, is our individual strategic consultancy, structured to take place over six months. Palpitaria gets to know the business context, understands what is already there, organises priorities and builds alongside the business the strategies, tools and structures needed for marketing to work better.
Palpitaria researches the business, understands its context and speaks directly with those leading the business. This understanding is how we shape the project, define priorities and estimate the work required.
The Project is for those who want to:
better organise marketing and its priorities;
bring greater consistency to brand and communication;
develop planning and budget;
better connect marketing with the rest of the business;
use data, KPIs, technology and AI more effectively;
give greater clarity to the team, suppliers and next steps for implementation.
The journey
02PRIORITISE
This understanding helps identify problems, opportunities and decisions that truly deserve attention within the Project.
03STRUCTURE
The priorities become strategic definitions, materials, tools, plans, criteria and guidance.
04GUIDE IMPLEMENTATION
Palpitaria organises the path so the business, the team, agencies, professionals and suppliers can put the decisions into practice.
How it works
The Project is structured to take place over six months.
Online meetings and strategic development between sessions too.
Palpitaria participates directly in the analysis, planning and development of the solutions agreed for the project.
Before signing the contract, the business knows what we will work on, how the project will run and the estimated hours required.
The investment is proportional to the work required for that project.
The calculation starts with the estimated Palpitaria hours needed to carry out the work, multiplied by the current hourly rate. Everything is presented and agreed before contracting.
Programa Palpitaria® na Prática
360° marketing for business leadersGreater understanding and autonomy to lead the next steps in your business’s marketing.
The Programa Palpitaria® na Prática, or Palpitaria in Practice Program, is a 12-week experience for business owners, partners, founders and leaders who want to understand marketing better and apply that knowledge in their business’s day-to-day life.
The Program helps business leaders to:
understand marketing in an integrated way,
see more clearly what is happening in the business,
participate in decisions and take the next steps with greater clarity and less uncertainty.
What you will learn to apply in your business
The Program is for those who want to:
understand how good marketing works;
better understand their own business’s marketing;
stop being misled by suppliers and miracle promises;
identify opportunities and priorities;
understand how the different areas of marketing connect;
decide the next steps with greater clarity;
use data, technology and AI with greater confidence;
hire and oversee professionals, agencies and suppliers with greater knowledge.
UNDERSTANDAPPLYDISCUSSADJUST
How it works
A 12-week experience, with a beginning, middle and end and weekly online meetings.
The entire experience takes place remotely, making it easy to participate from anywhere in the world.
Individual conversations explore each participant’s specific situation; group sessions broaden knowledge, discussion and exchange of experiences.
Materials, techniques and resources help bring the topics discussed into decisions and real situations in your own business.
Each group brings together up to five people, representing up to five businesses. Participants’ compatibility is considered, and competing businesses or businesses in the same sector do not join the same group.
