



Good marketing is marketing your business can put into practice.
Strategic marketing consultancy to understand in depth:
- what is working
- what is getting stuck
- what needs to change
Our day-to-day work is to turn that understanding into an organised structure that businesses can put into practice in their own context.
Every business has ideas.What makes the difference is turning ideas into decisions.
Ideas, references and opinions are rarely in short supply.
The hard part is understanding the real situation, separating what matters from the noise and deciding what deserves attention now.
That is where Palpitaria joins the conversation: we organise information, establish criteria, help set priorities and work alongside the business so marketing moves from plans into practice.

We do not make things clearer by pretending they are simple.
We do it by making complexity:
DECISION-READY.
ACTIONABLE.
Two ways to start working with Palpitaria.


We build it together.
The Projeto de Marketing Descomplicado Palpitaria®, or Palpitaria’s Uncomplicated Marketing Project, brings Palpitaria into your business over six months to understand what is already there, organise priorities and build together the strategies, tools and structures that marketing needs to work better.
It is a close working relationship that looks at marketing and the business as a whole, turning that analysis into decisions, projects and a stronger structure for the business to thrive.




A 12-week journey for business owners, partners, founders and leaders who want to take part in marketing decisions with greater understanding and confidence.
Marketing is not just one thing. It involves audiences, brand, language, channels, content, planning, budget, data, KPIs, artificial intelligence, crisis management, brand asset security and many decisions that need to work together.
During the program, we explore these topics to understand what makes sense for your business, what needs to be built and what does not need to become a priority right now.
In three months, you gain a better understanding of the marketing ecosystem that can actually work for your business, how its parts connect and where to focus your energy first.
Start building a better relationship with your business’s marketing!
Every business brings a different marketing situation to organise.
Businesses that have worked with PalpitariaExplore all our clientsWant to talk to Palpitaria?
Apply for the Projeto de Marketing Descomplicado Palpitaria® or talk to us directly on WhatsApp.





























